Welcome to the new business “normal,” where influences ranging from market turbulence to fast changing technology are creating challenges and opportunities we never dreamed possible. To succeed, business leaders need to cut through the drama and find a new level of clarity to make good choices and management decisions. Keeping your business operations and teams running smoothly is an increasingly important challenge for every business leader to master.

"Choose Not to Fail" is an essential guidebook to motivating talented people while avoiding many of the common time-wasting, energy-draining missteps in business. In nine entertaining and resonant stories, you’ll see the cause and effect of every choice and receive expert insight and solutions to help you make the best possible decisions. 

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